Our Story
The Heart of Charity Begins at Home: A Journey of Compassion
Our story begins in January 2005, when our founder, Muhammad Saleem Awan, arrived in the UK to pursue his studies in marketing. Like many newcomers, he faced challenges, but his time here opened his eyes to the struggles of those most overlooked—those living on the streets, battling the harsh realities of life with little hope in sight.
For ten years, Muhammad dedicated himself to working in the charity sector, focusing on marketing, fundraising, and charity operations. Yet, a deep desire burned within him to do more. He couldn’t ignore the thought that there had to be a way to bring hope and dignity to those society had largely forgotten.
A Mission Rooted in Hope
The road wasn’t easy. Many doubted our cause, believing the homeless to be undeserving. Muhammad, however, saw this as a challenge. He spent months learning about the barriers faced by those on the streets and what could be done to help. By early 2016, the charity officially launched, beginning with our weekly Friday Food Distribution—a lifeline for those in need.
A Growing Movement
What started as a small, dedicated team has grown into a movement. Corporate partners, local communities, and volunteers from all walks of life have come together to transform society by uplifting others. Together, we believe that every small act of generosity can spark a ripple of change.
Media Recognition
Our work has caught the attention of global media giants like CNN, BBC, Sky, BBC Radio London, and LBC. On December 18th, 2022, BBC News shared our journey with the world. The most humbling moment came when our charity was recognised by King Charles himself in his frst-ever Christmas speech—a mention that reached 10 million people within 24 hours.